You're Smarter Than That

Each year the North Carolina Department of Transportation and the Governor's Highway Saftey Program partner on a series of public service announcements aimed at preventing drinking and driving. The campaign has been known as "Booze It and Lose It" for the past 21 years.

The 2015 campaign was the recipient of the 2015 NCGAIO PSA award and represents a pivot in our messaging toward positive reinforcement. Rather than focusing on the negative repercussions of drinking and driving, it attempts to positively remind viewers that there are other, smarter, choices that can easily be made.


Few stories cannot be told by harnessing the power of motion pictures to evoke emotion. From my day job to my sole proprietorship, video is my preferred medium.


The long-form narrative was my first love. Here you'll find some examples of my graduate coursework and copy I wrote as a senior writer at a marketing firm.


Getting a photograph to tell a story isn't simple; but as the (oldest) adage tells us, the payoff can be well worth the effort. I capture many landscapes and candid portraits.